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Digital Marketing / Social Media / Business / Web Design

Customer Service: When Is Too Much And When Is Too Little

There are lots of different theories about customer service. How to offer your products and services to your clients in an atmosphere that makes them feel respected is all about finding a balance between making sure their needs are met and your products are getting...

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3 Ways To Get Your Business Noticed Now

  Digital marketers will tell you that building your online presence is simple, and then they will start to regal you with all the analytical web speak that makes you wonder how simply it truly is. Let’s face it: it’s 2015. If your business is not online, you are...

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Hashtagging: Social Media Marketing At Its Finest

  Hashtagging: another one of those buzzwords us digital media marketers cannot stop talking about. It may sound like a fad, and it may even BE a fad, but it is still worth knowing what hashtagging is, and how it can be used to promote your business. Twitter is...

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Nashville Web Design: Is Your Website Annoying?

Your Website Is Annoying Three Things To Update TODAY If you are working with a web development/marketing agency or already have a solid presence online than you understand the purpose of a website: inform, intrigue and eventually convert. In normal speak, you want...

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Using Webinars to Help Increase Conversions

Get Outside Your Marketing Box A Blog Series For People Who Want To Increase Conversions You want your website to make you money, but nowadays your website often isn’t enough. Marketers all over the world are finding new and innovative ways to make their clients’...

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Conversions Lost: Are You Losing Conversions Regularly?

A Brief Guide Looking At Why Your Conversions May Be Failing It’s better to have converted and lost than to never have converted at all, am I right? Once you feel your marketing conversion strategy succeed, it’s difficult and frustrating to see it start to slip....

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Thinking Outside The Marketing Box

#1 Product Videos If your marketing strategy is starting to feel flat, you may want to consider alternate ways to promote your products and business. Product videos are a great way to provide an exciting and unexpected vehicle for your potential customers. Let’s take...

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A/B Testing: Beyond The Hunch

How A/B Testing Takes The Guesswork Out of Conversions A/B testing sounds intimidating, but it doesn’t have to be. You probably have ideas about how your customers will react to certain designs and page layouts on your business website. But how can you be sure? A/B...

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Breaking Down The Sales Funnel

A look at a widely used sales approach for your website and online marketing strategy. The sales funnel is a popular graphic often used to describe the sales process. In online marketing and website execution, the sales funnel graphic is helpful to pinpoint each stage...

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Eight Ways To Increase Conversions TODAY!

At Vertical Web, we’re passionate about creating you a beautiful website that tells your story properly. Beyond that, we understand that a website is just a pretty picture until it converts. In previous posts, we’ve talked about what a conversion is and why...

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When A Website Isn’t Enough

How To Turn A Website Into A Successful Tool We hate to be the ones to break it to you, but having a website simply isn’t enough. Many business owners want a website, but only because someone told them they need to have one. A successful website is a lot more than a...

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What Are Conversions?

If you’ve been working on your online presence with a marketer, or have started any online marketing research on your own, you’ve probably heard of conversion. Conversion is a scary word, but it doesn’t have to be. Simply put, conversion is a sophisticated way of...

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Beautiful Web Design Isn’t Complex

Simplicity In Web Design Is The Best Policy Graphic design is a form of art. Like any artist, graphic designers want their vision to be expressed in every project they complete. An experienced and professional graphic designer will understand that in the world of web...

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Email Marketing: What Do I Write About?

Email blasts, newsletters and email marketing campaigns– no matter what you call them, they are a crucial part of your business ESPECIALLY if you operate online. Digital marketers across the board will recommend a regular email newsletter sent to your clients for...

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When To Outsource Content

When Marketing Your Business Online, When Is It Appropriate To Outsource Content Creation? If you are marketing your business online, chances are you’re producing a lot of content. Google, the world’s biggest search engine (maybe you’ve heard of it?) has made it clear...

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Intuitive Design – What Is It And Why Is It Important?

Intuitive is a buzzword that used to describe many websites currently being built. It is important that your website be intuitive, but it is even more important to understand what that means and how it works. What is An Intuitive Website? By definition, intuitive...

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The Voice: Blogging Edition

Don’t worry, we’re not going to make you sing. But just like many musical artists have to discover the type of artist they want to be, every blog owner must choose the style and tone of their blog. Beyond the design, font and how many posts you want to populate on the...

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Blog Calendars: What Are They & How Can They Work For You?

Discovering How Organizing and Scheduling Blog Posts Can Improve Your Website. You’ve set up a blog, you’ve nailed down a few article ideas and you’ve honed in on the voice for your blog. Great! If you publish a few posts and find yourself scrambling for new ideas...

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Email Marketing Solutions – Are They Right For You?

A Look At What Email Marketing Solutions Offer Your Business Who doesn’t communicate via email? Okay, maybe your great grandmother doesn’t have a Gmail account, but in 2014 almost all Americans communicate through email on a daily basis. Email marketing is the...

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The Web’s Journey to Responsive Web Design

For some of us, it’s hard to imagine our lives without the internet. Websites guide us through our day-to-day, providing the information we need and the entertainment we crave. But this hasn’t always been the case, and the art of web design has evolved tremendously...

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Take Reputation Management Into Your Own Hands

In a Local Consumer Review Survey from this year, BrightLocal found that 85% of consumers are using online reviews during their decision making process, which is a 9% increase from last year.  Local search engines (Yelp, CitySearch, Google Reviews), customer review...

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Manage EVEN MORE with HootSuite Apps

One introduction was not enough! As busy professionals and masters of social media (okay, and even if you’re not), we know that managing your online presence doesn’t stop at emails, CRM, and your basic social media platforms. So, here are some more helpful apps to...

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The New Face of Web Design: Current Trends for 2013

Flat is the New Black Simple, clean, and well..flat. This new trend is sweeping screens of all sizes this year and taking a 2-D approach to web design. Flat doesn’t need to be associated with boring; bright colors, pictures that pop, and unique type can spruce up this...

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Manage MORE with HootSuite Apps

  When it comes to managing social media, HootSuite is our time saving tool of choice, but online integration doesn’t have to stop with your social networks. With 69 apps and counting, HootSuite enables you to integrate your entire online experience beyond their...

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Is Google Adwords A Good Fit?

What if you could run an advertising campaign on the first page of Google? What if this campaign could be customized? What it says and when it runs based on your customer’s search queries. And what if you only had to pay for these ads when an interested customer...

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What social media platforms are right for your business?

Every business is unique, and although the pressure to be on social media is felt from all directions these days, make sure you choose platforms that are a good fit. Social media efforts can be wasted if they aren’t executed in the right way and in the right places....

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