Digital marketers will tell you that building your online presence is simple, and then they will start to regal you with all the analytical web speak that makes you wonder how simply it truly is. Let’s face it: it’s 2015. If your business is not online, you are missing the majority of your selling potential. However, digital marketing can be as big or as little as you want it to be so how do you know where to start? There are three easy things you can do today that will help you get your business noticed.
Have A Great Website
Firstly, you don’t just need a website – you need a great website, and by great, we don’t mean complicated. A highly functioning website will be simple, clean, eye-catching and easy to read. Information about your business should be readily available without overwhelming your website visitors. There shouldn’t be any intrusive elements like music players and your calls to action should be visible. Keep it short, keep it sweet and definitely keep it simple. Other elements of a highly functioning website include:
- A color scheme that is interesting but neutral
- A secure shopping cart (if applicable)
- Contact information on every page
- A webform where customers can contact you and/or find out more information about your business
Use Email Marketing
Email marketing is still one of the kings of the digital marketing age. In fact, Email Expert reports that for every $1 spent on email marketing, the average return is over $44! You can’t afford to NOT have an email marketing plan! Email marketing, when used in conjunction with a superior website and excellent customer service can be the perfect tool to get you noticed.
Have A Plan
While the vision doesn’t have to be 20/20 the moment you decide, you should still have an idea where your business is heading and how digital marketing will get you there. Work with a digital marketing agency with web design capability to have a one-stop shop at your disposal. Together, you can determine what your plan will look like, what the rough timeline is and what you both envision the big picture to be. If you step into digital marketing willy-nilly without a vision you could find yourself upstream without a paddle. Some questions for you and your digital marketing professional(s):
- Where do I see my business in three years?
- What do I hope to accomplish online?
- What can I offer my customers online?
Determine what your business goals are and how they align with standard digital marketing efforts.
Getting your business noticed online may not be as simple as you hope, but that doesn’t mean it has to be overcomplicated. Talk with a digital marketing company, like Vertical Web for a consultation and discover the ways you can get noticed online today.