Get Outside Your Marketing Box
A Blog Series For People Who Want To Increase Conversions
You want your website to make you money, but nowadays your website often isn’t enough. Marketers all over the world are finding new and innovative ways to make their clients’ websites WORK, but what does that look like for you and your business? In this blog series we will be looking at several easy and low-cost ways to help you increase your online conversions and make sure you get noticed.
What Is A Webinar?
Webinar sounds like a buzzword, and to some extent it is. However, webinars are becoming a staple in the online marketing arena (are you wondering how many times we are going to say “webinar” in this article? Answer: a lot). A webinar is an online, collaborative experience where a business will have an industry expert talk about a specific topic. Users tune in via video technology to hear the expert speak, gain information and ask pertinent questions. In other words, a webinar is like a more interesting online lecture where users get to participate.
There are a variety of benefits to having your very own webinar, most of which lead to getting your product name and business out into the open. Here are just a few benefits of having a webinar:
Webinars Are Low Cost
That’s right! All you need is a video camera, and most laptops are equipped with those. Decide a topic you want to speak on, schedule a time and market your webinar via your social media channels. That’s it! Marketing doesn’t get much more affordable.
Webinars Are Collaborative
The reasons webinars work is because viewers get to participate. Develop a hashtag to filter questions and allow users to ask whatever questions they want. If you don’t want to use Facebook or Twitter, you can also have users call in via Skype at the end of the lecture to allow time for questions.
Webinars Are [Almost] Free Marketing
Sure, there is the initial time investment, but other than that webinars are free! Develop a PowerPoint presentation and have your logo at the bottom of each page. Plug in your contact information at the end of the presentation and have a link for users to fill out a webform at the end. When you put the information out there in a fun, interactive way you’ll be amazed how many people respond positively.
Metrics, Metrics, Metrics
A great bonus of having your own webinars is that you can measure the amount of response. When you market your informational session, have people opt-in, or register ahead of time. That way you can measure how many people are interested, how many people attended and how many people asked for more information after the session. Webinars are like free marketing metrics!
Wondering how to get started? First, you should have a topic in mind. Find something pertinent to your business or product where you can be considered a well-informed source of information. Next, schedule a time to hold your webinar (try to avoid late nights and early mornings. Midday webinars are typically best). Here are some more tips for holding a successful webinar:
- Find a quiet, clutter free space without anything busy in the background
- Leave plenty of time for attendees to ask questions
- Speak clearly and concisely and keep a conversational tone – webinars are supposed to be informal
- Have a PowerPoint presentation prepared ahead of time and be sure to rehearse so you are familiar with the material
- Have fun! If you are enjoying yourself, others will too!
There are plenty of ways to think outside your own marketing bubble, and we will be exploring those in the next few weeks. In the meantime, consider how a webinar can take your online marketing strategy to the next level.