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If you’ve been working on your online presence with a marketer, or have started any online marketing research on your own, you’ve probably heard of conversion. Conversion is a scary word, but it doesn’t have to be. Simply put, conversion is a sophisticated way of explaining how your website turns people that visit your website into paying customers. In other words, you want to take people visiting your website and convert them into loyal customers. Easy, right?

How Do You Convert?

The age-old question of exactly how to convert has been asked by business owners and marketers since the end of time…or at least the beginning of the internet. When you’re thinking about how to convert your visitors into customer, think of two basic ideas:

Engagement

Engage your customers with a beautifully designed website that attract their eye and makes them want to stay and click around. Pique their interest with high-resolution pictures and content they actually want to read. People click around the internet so quickly it’s important (and often difficult) to get their interest and keep it! Work with your marketer to figure out a way to present your business in a way the keeps customers interested and make them say, “I do!”

Incentive

Marketers talk about incentives all the time, but what does that mean? You want to give the people who visit your website a reason to make a purchase. How many times have we been shopping online and left a full shopping cart? It’s not surprising that in the following days we’ll often get an offer in our inbox from that company offering free shipping or 30% off. There are many conversion tactics like these providing incentives to potential customers.

Conversion is necessary, and believe it or not, it can be fun. Taking ownership of your online marketing plan and tailoring it to your business model is a great way to connect with your customers and find out what they really want. In the coming weeks, we will talk about conversions more and break down the analytical and practical ways your online marketer can work with you to convert website viewers into loyal, paying customers.