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When Marketing Your Business Online, When Is It Appropriate To Outsource Content Creation?

If you are marketing your business online, chances are you’re producing a lot of content. Google, the world’s biggest search engine (maybe you’ve heard of it?) has made it clear that content is one of the most important factors considered when ranking your website. Without dynamic, interesting and lengthy content your website will not be considered a worthy and informational source for Google’s users.

A lot of business owners take on the task of managing their own website and marketing materials. With user-friendly tools like WordPress, Hootsuite and Mail Chimp it’s easier than ever to manage your own content. However, that does not mean it won’t take a lot of time. Blogging and social media management take a lot of time to manage as well as create. If you want your blog and web content to sing for you, you are going to need to invest a lot of time into creating content.

Enter The Outsourced Content Creator

Business owners are busy, and because there are only so many hours in a day many turn to professional writers to help them create blog articles, e-newsletters and other forms of online content. When you find the right professional, this can be a helpful and valuable relationship, but it is very important to find a reliable writer that wants to work with you to help your business. A word to the wise:

#1 Avoid The Content Churner

There are plenty of professional writing websites that offer fast content for pennies on the dollar. Beware! Remember that if your online content comes quickly and without a big price tag it is probably not any good. We recommend finding a company with a few writers on board, or better yet, a freelance writer that’s available when you need them to help your web content grow.

#2 Find Someone You Can Trust

The best-case scenario for any business is to find someone local whom you can meet with and talk with. When you outsource to someone on the other side of the world, it’s difficult to maintain a working relationship as your content needs grow and change.

#3 It May Not Be Cheap

Like any field, your professional writing may not come cheap, so consider the value. If it is worth it to you to have someone in your back pocket that understands your business and the tone you want to convey then make it a priority to work that into your budget. If you are struggling with the idea of paying someone a portion of your marketing budget to write for you then you may want to consider taking on those duties yourself until you have a bigger budget.

Outsourcing can be a valuable asset because it will free up your time to focus on other facets of your business. A reliable, experienced and professional writer can often benefit your business. Have you thought about outsourcing your content for your own business?