Discovering How Organizing and Scheduling Blog Posts Can Improve Your Website.
You’ve set up a blog, you’ve nailed down a few article ideas and you’ve honed in on the voice for your blog. Great! If you publish a few posts and find yourself scrambling for new ideas you’re not alone. We’ve seen dozens of websites fall victim to the blog graveyard because time and ideas ran out. The good news? With a little advanced planning and scheduling you can keep your blog and your website goals on track.
How Does A Blogging Calendar Start?
Set aside 30 minutes of uninterrupted time and brainstorm every blogging idea you can think of. Good ideas and bad ideas – write them all down. Shoot for 20 blogging ideas. Once you have around 20 ideas go through them and comb out 10-15 you feel are really solid.
When you decide on 10-15 ideas you’re excited to blog about your calendar can be as sophisticated or simple as you want. You can set up a Google Calendar and create a placeholder once a week with the specific idea you want to write about. For example, if you have more time to write on Mondays, make a note every Monday and plug-in one of your brainstormed ideas. Use what works for you – a hard copy calendar works fine and there are plenty of project management tools like Trello that can help keep you on schedule.
Why Do Blogging Calendars Work?
They Keep You Accountable – When you have a goal before the week even starts, you’re more likely to accomplish it.
Fight The Almighty Writer’s Block – Your article topics have already been chosen and scheduled, so when you sit down to blog you don’t have to worry about what you’re going to write.
You Can Schedule In Advance – If you have a chunk of time one week, then knock out several articles. Most content management systems allow you to schedule posts in advance so you can decide the specific week, day and time you want to publish your posts. Write three posts, schedule them and let your website do the rest.
You’ll be amazed how easy blogging can be with a little advanced planning. Experiment with a blog calendar, or even a blogging schedule to keep your posts on track and on point.